The Market stall blueprint

Your soap is beautiful.

So why are people walking straight past your stall?
At a normal walking pace, a shopper passes a 3-metre stall in about two seconds.

The Cosy Stall Blueprint shows you how to use those two seconds to get people to stop, step inside and buy.

I'm Katherine Tzelepis, a trained spa therapist and the founder of Coconut Luxe Naturals. I've been making cold-process soap and candles in Melbourne since 2010. This guide is the stall-styling method I use at my own markets: the U-shaped "little shop" layout, rule-of-three layering and earthy natural styling. Every example is photographed at my real stalls.

What you'll learn:

How to turn your gazebo into a U-shaped "little shop" that people step into, with a to-scale floor plan
The rule of three: layering low, mid and high so shoppers stop instead of walking past.

How to style with timber, greenery and botanicals so your stall says "natural" without a word, plus a costed prop list.

How to write signs and prices that sell, including bundle pricing that lifts your average sale.
Six ways to draw the crowd in, and the 3-metre test to check your stall before you open.
What to say instead of "Can I help you?", plus my gift-trio recipe
A market-day game plan, weather-proofing tips and a 5-minute hourly reset
How to work out whether a market is worth the stall fee
Includes 4 printable templates
My stall floor plan: a 3 × 3 m grid with to-scale table cut-outs
Rule-of-three planner: plan every table, layer by layer.
Market-day kit checklist: never forget the card reader again
Market sales tracker: learn what sells, when, and why.

Who it's for:
Soap and candle makers who sell at markets, pop-ups and craft fairs. It suits you whether you're preparing for your first market or want more from the ones you already do.

The details:
14-page A4 PDF: a 10-page guide plus 4 printable templates
Instant digital download to read on your phone, tablet or computer, or print at home
Written for Australian makers, with local examples and AUD pricing
**For your personal use only. Please don't share or resell it.